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12% of US consumers own a fitness band or smartwatch

Shared by Radhika Narayanan | 17 28 3 | about 3 years ago

As of March, 12 percent of US consumers own a fitness band or a smartwatch of some kind, according to a Kantar Wearable Technology report. The majority of them, about 75 percent, own a fitness band.

Kantar’s market data is pulled from a combination of consumer purchase tracking and ongoing surveys.

“For both smartwatch and fitness band buyers – brand, ease of use, and functionality are the top drivers of purchase, outweighing both design and cost,” Kantar Worldpanel ComTech Wearable Tech Analyst Shannon Conway said in a statement. “Fitbit established itself as an early market leader, capturing 61.7 percent of the US installed base by communicating a clear and simple value proposition to consumers. Apple accounts for 6.8 percent of the total number of fitness band and smartwatch owners in the US.”

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Categories Reports & Survey Wellness & Fitness trackers



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