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12% of US consumers own a fitness band or smartwatch

Shared by Radhika Narayanan | 17 28 3 | about 1 year ago

As of March, 12 percent of US consumers own a fitness band or a smartwatch of some kind, according to a Kantar Wearable Technology report. The majority of them, about 75 percent, own a fitness band.

Kantar’s market data is pulled from a combination of consumer purchase tracking and ongoing surveys.

“For both smartwatch and fitness band buyers – brand, ease of use, and functionality are the top drivers of purchase, outweighing both design and cost,” Kantar Worldpanel ComTech Wearable Tech Analyst Shannon Conway said in a statement. “Fitbit established itself as an early market leader, capturing 61.7 percent of the US installed base by communicating a clear and simple value proposition to consumers. Apple accounts for 6.8 percent of the total number of fitness band and smartwatch owners in the US.”

Read More On mobihealthnews.com

Categories Reports & Survey Wellness & Fitness trackers

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