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5 key things to make big data analytics work in any business

Shared by Radhika Narayanan | 18 25 54 | about 2 years ago

It’s one thing to understand the principles of big data analytics, but it’s another to ensure projects are successful.

As an early adopter of advanced and predictive data analytics, Hotels.com has gained in-depth knowledge on providing consumers with a personalised user experience and custom-made recommendations.

Drawing on data from clickstreams, reviews, personal preferences, and hotel profiles, we are able to build algorithms behind the booking procedure that understand the customer journey beyond just one session.

Read More On www.7wdata.be

Categories Data Science

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