Big Pharma spending big to push patients to take their meds

Shared by Radhika Narayanan | 6 403 0 | about 3 years ago

Big Pharma’s big push to get patients to take their meds

rug companies around the globe are spending big to push patients to take their pills.

The pharma industry loses tens of billions in worldwide sales each year when patients don’t fill, or refill, their prescriptions.

So drug makers from London to Tokyo to Cambridge, Mass., are pouring money into programs aimed at cajoling — or nagging — patients to take every last pill their doctors prescribe. The companies are investing in smart pills that will send alerts when they haven’t been swallowed at the prescribed time. They’re subsidizing gift cards to thank patients who remember to refill. They’re paying patients to go on talk circuits to tout the virtues of taking medication properly.

Read More On www.statnews.com

Categories Digital chemistry & Pharma IT



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