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Cyber disasters top concern for payer, provider PR pros

Shared by Radhika Narayanan | 12 85 0 | about 5 months ago

“Healthcare organizations can take decades to build a regional reputation but only minutes to destroy it,” says Doug Brown, managing partner of Black Book Research. “Yet we continue to see examples of how a poorly managed crisis can bring down a hospital and its revenue overnight.”

In Black Book’s annual public relations survey, payer and provider executives this year said technology catastrophes were their top concern. That’s a shift from previous years, when workforce issues, physician satisfaction and medical-legal problems were top of mind.

Read More On www.fiercehealthcare.com

Categories Cybersecurity Payers & Providers

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