10

Shares

Humana leverages tech to simplify user experience

Shared by Radhika Narayanan | 1 9 0 | about 10 months ago

To become a more consumer-focused company, Humana streamlined its digital marketing strategy to better deliver resources based on its members’ needs.

Prior to Jeff Reid’s arrival at the insurer, its digital group built large platforms and enterprise products–now, it’s designed to target and enhance how users interact with their health plans, Reid explains in an interview with MarketingLand.

Reid, Humana’s digital enterprise vice president, said that the shift has hinged on the use of the Net Promoter Score, a measure of how likely a consumer is to recommend the company’s products to friends and family.

Read More On www.fiercehealthcare.com

Categories Architecture & Engineering

Related Post

Links

http://www.fiercehealthcare.com/payer/humana-eyes-tech-to-simplify-user-experience
http://www.fiercehealthcare.stfi.re/payer/humana-eyes-tech-to-simplify-user-experience?sf=pvkgvav
http://stfi.re/pvkgvav
http://bit.ly/2eTjtC7

1 Votes

You must log in to post a comment

0 Comments