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Patient Engagement and Medical Website Personalization

Shared by Radhika Narayanan | 3 103 1 | about 3 years ago

Perfect Alliance: Patient Engagement and Medical Website Personalization

This post is sponsored by ScienceSoft, an international software development and consulting company with headquarters in the USA (McKinney, Texas) and development centers in Eastern Europe and Asia.

Patient engagement serves an ambitious goal of encouraging patients to care about their health more. Generally, it is considered that only private means of delivering information, such as mobile devices (think smart phones and tablets) and patient portals, can help caregivers reach out to users effectively.

As patient engagement and content personalization are intertwined tightly, every piece of relevant content influences their engagement, and effective engagement is impossible without delivering targeted messages.

Thus, engagement and personalization should work as a team to retain visitors of a medical website by offering visitors tailored information (with learning materials, service descriptions and articles) and converting them into involved patients.

Read More On hitconsultant.net

Categories Patient engagement &portals



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