It turns out those much-mocked Ice Bucket Challenge videos helped do a lot of good.
Two summers ago, the challenge, designed to raise money for research into amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease, took the internet by storm. Supporters ended up raising over $115 million for the A.L.S. Association.
Over two years, money from the challenge has helped fund the research and development of treatment drugs and has been used as prize money to entice people to design technology for people living with the disease, which causes a rapid breakdown in a person’s ability to control muscle movement..Read More On www.nytimes.com
Categories Digital Biology & Genetics