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Why Are Millions of People Ditching Their Wearable Devices?

Shared by Radhika Narayanan | 66 95 8 | about 2 years ago

Some people wear their hearts on their sleeves. Others, meanwhile, measure their heartrate on their wrists.

The latter group is growing exponentially, ushering in a multi-billion-dollar wearables market, from watches that count steps and heartbeats to ear buds that monitor a woman’s body temperature to calculate the ideal time to procreate.

Probably one of the most successful and well-known brands, Fitbit, sold more than 21 million products in 2015, according to a wearables market analysis from International Data Corporation. Another market data analysis company, CCS Insight, predicts the smart wearables industry will be worth $34 billion by the end of the decade. Already one in ten consumers over age 18 owns a wearable activity tracker like Fitbit, based on a survey of 6,223 U.S. adults conducted by Endeavour Partners in 2014.

Read More On singularityhub.com

Categories Wellness & Fitness trackers

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