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Your Company Needs a Communications Plan for Data Breaches

Shared by Radhika Narayanan | 0 789 24 | about 11 months ago

In an instant, any business can find itself in the frightening position of watching the brand you’ve worked so hard to build being taken to its knees by a cyber breach. Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?”

Read More On hbr.org

Categories Cybersecurity

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https://hbr.org/2016/10/your-company-needs-a-communications-plan-for-data-breaches
http://hbr.stfi.re/2016/10/your-company-needs-a-communications-plan-for-data-breaches?sf=aoddxpr
http://stfi.re/aoddxpr
http://bit.ly/2eZVgKj

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